Discovery
The Qaxu web site was part of a broad communications campaign for a new product release into the remote control toy market. Given the inherent innovative nature of the product itself the expectations of the communications were to match and, if possible, exceed this sense of innovation. We worked collaboratively on the project with Initio a local advertising design firm on the Web Site development.
Definition & Development
The mission was to create the essential hobby enthusiast site. Complete with animation, sound, and video to inspire a lasting impression.
Delivery
The design creates a unique environment where the user is immersed in interactive experiences to convey the depth of the Qaxu product. An integration of Flash and HTML is used to ease the burden update administration needs of the site’s “What’s New” section.
