1/2 business 1/2 creative 1/2 user experience

How far can the idea be taken? In what context does the idea have the most impact? What features and functionality are relevant within each touch-point? What brand elements shape the core of the communication? How do we keep the expectations and needs of the user central to our product development?

part teacher, part mentor, all learner

Building bike wheels? Sure! Working with dynamic php systems to build navigation? Why not. Attempting to reconcile experience discrepancies within a large enterprise? Sounds great!